I want to help you tell your story.

With over 40 years of media marketing experience, I know the best ways to take your message to your people. Let's work together and build an advertising campaign that will share your words with the world.

Let's get in touch

I'm Roger Williams.

I started my career in media marketing in 1980, working with WBBM-TV in Chicago, IL. Since then, I've gone on to work with a variety of midwestern and west coast radio stations as an account executive, general/regional sales manager and account manager.

I've handled building marketing campaigns for many different accounts, ranging from nationwide companies (Wells Fargo, American Family Insurance, McDonalds, Chevrolet) to local politicians.

Throughout it all, I've stuck to my values of embracing change and staying on the leading edge.

“Your positive spirit, unwavering support, and enthusiastic commitment to making it happen and getting your colleagues at the Milwaukee Times and the Milwaukee Community Journal to collaborate are valued by all of us--especially by me.”
- Hannelore N. Rogers, Milwaukee Symphony Orchestra, Marketing Manager

“Not to be outdone, a Herculean effort was turned in by Milwaukee newcomer Roger Williams, who sold a CDIS order on his first full presentation - driving over two hours through a potential Midwest “white-out” storm and yet he arrived five minutes early, in spite of being re-routed off major highways in an attempt to get there…”
- Tom Tanel, Regional Manager, Transworld Systems Inc. January 1996

I do amazing work.

Tripled the revenue of a start-up station, taking them from $1 million in sales to over $3.5 million.
Hired, trained, and developed the sales team for WJMR-FM, an Urban Adult Contemporary station.
Won the 2005 Saga Communications Marconi Award, given to one station per year (with over 100 stations in the running) for excellence in station programming, sales, and overall market performance.

Nowadays, I'm focusing on growing my political consulting and marketing firm, Roger Francis Williams LLC - and I want to help you build a political campaign that will take your message to the people.

And now, I want to help you.

Writing

I've honed outstanding proposal and commercial writing skills over my tenure. With advertising, you have a little time to get a lot across: I'll help you say exactly what you need to.

Planning

I'm a strategic planner, experienced in category analysis and account penetration. You can expect to have an effective and experienced negotiator for every stage of your campaign.

Strategy

Strategy will change slightly for each client dependent on individual needs - however, radio, digital, billboards, and television advertising will probably be recommended in the mix and probably in that order. This depends on campaign goals, budgets, and necessary reach and frequency.

Let's make your next political campaign a hole-in-one!

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