Writing
Clear, persuasive proposal and commercial writing. In advertising, there’s little time to get a lot across; I help shape the message to say what matters.
Political campaign consulting
Experience behind a message that matters.
I help political clients make clear decisions about what to say, where to say it, and how to reach the people who need to hear it.
Let’s talkMilwaukee, Wisconsin · Photo by Tom Barrett on Unsplash
Roger F. Williams · Media marketing since 1980
A career in the business
I’m Roger Williams.
I began in media marketing at WBBM-TV in Chicago in 1980. Since then, I’ve worked with Midwestern and West Coast radio stations in account executive, general and regional sales manager, and account manager roles.
My work has included marketing campaigns for national companies such as Wells Fargo, American Family Insurance, McDonald’s, and Chevrolet, as well as local politicians.
The work keeps changing. I believe in embracing that change and staying current—so the message and the medium keep pace with the audience.
Results built over time
A record of getting the work moving.
- Grew a startup station’s sales from $1 million to more than $3.5 million, tripling revenue.
- Built WJMR-FM’s sales team, hiring, training, and developing the team for the Urban Adult Contemporary station.
- Won the 2005 Saga Communications Marconi Award. The award recognized excellence in station programming, sales, and overall market performance, with more than 100 stations in the running.
In their words
Good work is a team effort.
“Your positive spirit, unwavering support, and enthusiastic commitment to making it happen and getting your colleagues at the Milwaukee Times and the Milwaukee Community Journal to collaborate are valued by all of us--especially by me.”
“Not to be outdone, a Herculean effort was turned in by Milwaukee newcomer Roger Williams, who sold a CDIS order on his first full presentation - driving over two hours through a potential Midwest “white-out” storm and yet he arrived five minutes early, in spite of being re-routed off major highways in an attempt to get there…”
Selective consulting
Three ways I can help.
Focused support for political clients who want to communicate clearly and make thoughtful use of their campaign resources.
Planning
Strategic planning informed by category analysis and account penetration, with experienced negotiation through each stage of the campaign.
Strategy
A media mix shaped around campaign goals, budget, reach, and frequency. Radio, digital, billboards, and television may all have a role, depending on the need.
The first step
Let’s talk about your campaign.
Tell me a little about what you’re working on and where you could use experienced perspective.
When I’m not working, you might find me on the golf course.